The indie music industry has continued to experience dramatic changes over the years with stakeholders in the industry including indie or independent music artists benefiting from these changes. Indie music online marketing services have helped artists have a successful career despite their relative disadvantage.
Promotion and advertisement is needed for the success of any business and the internet as provided even more opportunities that are not only effective but affordable allowing artists regardless of their financial status to promote their music and get the necessary exposure needed for a successful indie career.
There are various music online marketing strategies and music promotion tips for indie musicians that can help spread the word about an artist’s works if properly used. From social media music marketing to music press release and other online related marketing techniques, music marketing services have never been this easy for indie artists.
Some of the tools that can be employed by indie artists and how they help them get success are discussed below. Of course, these strategies and services are easy, simple, fun, and very much affordable.
Social Media Marketing – Effective, Yet Cheap
With the advent of the various social media platforms services, marketing and promoting and even connecting with fans and followers has been made easier. Gone are those days when musicians especially the indie artists have to go on the street to promote their work. Today, with just a few clicks of the mouse and right from the comfort of your home or office, you can reach millions of fans and followers. Spending some few minutes signing up an account on some of the very popular social media sites and services can help you reach millions of people that love and listen to your music.
And even for new artists looking to promote their indie music, the social media sites are a cheap and easy way of creating awareness about your work. You could post a link for your fans and the potential ones to get your indie music videos. Social media marketing services can actually be a good source of raking in the cash as your fans get to know about your work and purchase your album when you eventually decide to have one.
Online Distribution – Levels The Playing Field
Another indie music online marketing service is online distribution. Online distribution allows fans get their favorite indie music fast and easy without having to visit the local stores in the corner. This is a plus to indie artists as it provides a more level playing ground for them and other artists and bands in the industry.
With a little investment of some small amount of money, artists can get their songs on any of the many indie music online stores and services. Some of these online stores and services include iTunes and Amazon and indie artists can get to distribute their singles and even albums with little effort.
There was heavily reliance on radio plays and services before the advent of such resources as the iTunes and this actually cost artists some real good money with some artists not been able to afford the fees and subsequently get silenced and thrown out of the industry. This is no longer the case as the several online distribution services now allows artists to get their indie songs to the world with the payment of a small token.
In actual fact, there are indie music online streaming services that allow fans listen to their favorite songs with just few clicks. The success of an indie artist no longer depends on the size or depth of his pocket but on the information he has within his finger tips. Imagine being listed on indie music radio online free. That is how affordable some of these online marketing services could be.
Even as taking advantage of the various online marketing services might not require having a website, the importance of building one cannot be over-emphasized especially when promoting your indie music online. Online promotion using a website goes beyond just building a website as there are two aspects to ensuring success. The first is the content and the other, Search Engine Optimization (SEO).
The Power of SEO And Content Marketing
The web content need to be interesting, fun and captivating enough to make fans and followers stay on the website until the final word is read and all pages on the website explored. This goes to say that a link for your indie music download should be available even if it is just the demo. Your website should be professionally-designed and while some indie artists might decide to build a website by themselves, employing a website designer to help create one would not be such a bad idea.
The other aspect to building a website for online marketing is SEO. Not all websites are found and this majorly due to lack or inadequate optimization. SEO helps to rank your website high on the top search engines and keeps you ahead of the competition even as an indie act.
There are various factors determining this but the bottom line however is to get to the first couple of pages on top search engines like Google and Bing in order to get massive traffic to the website, increase your fan base and followership, and subsequently help build a successful indie career.
Getting The Help Of A Music Agency
Registering with an agency can also help in the quest to build a successful indie career. While other online marketing strategies and services leave a lot in the hands of the indie artist, this technique relieves him of many duties as these agencies use several online marketing tools to promote your indie music and try to get gigs and shows that not only pays the artists some money but also helps to promote his works.
Most agencies charge no membership fees but get paid commissions as a percentage for every gig booked. They ask for photographs, discography, and even indie music reviews to build the artist’s profile.
Besides the other marketing strategies and services, paying some few ad dollars can really help get the success you need in your career. To get ahead of the competition, artists sometimes need to part with some money. Available options include Google Adwords, Facebook marketing, and some special indie music online magazines.
There are several other online marketing services that will help indie artists get the success they desire. The internet still remains the best marketing platforms for every business and because they come relatively cheap and affordable; artists need not dig deep into their pockets to be successful in the indie music industry.
The indie music industry has not been this competitive in a while and musicians need more than just talent to succeed. Success comes from a perfect blend of talent, hard work and of course very good indie music online marketing services and strategies that must include some online marketing strategies.